Mobilizing
Account-Based Marketing
for a better tomorrow
Advisory guidance and support to help nonprofits scale impact in community development, civic engagement, and sustainability
Pro bono marketing expertise to address critical global challenges
ABM for Good™ connects the knowledge, experience, and capabilities of seasoned marketing professionals with visionary nonprofit organizations to grow investment, impact, and influence.
Leveraging the power of Account-Based Marketing, ABM for Good provides practical expertise to help nonprofits build and strengthen high-value relationships that increase advocacy, transform partnerships, and secure sustainable resources.
Latest news from the blog
ABM for Good Newsletter: November 2025
Welcome to the debut of the ABM for Good newsletter. Each month, we’ll share updates on what we’re up to, opportunities to get involved, and links to what we’re tracking in the broader world of nonprofits, corporate social responsibility, and social impact.
Rethinking Corporate-Nonprofit partnerships: New ABM for Good study
Following initial success with our first two projects, we jumped at the chance to work with Openlands, a conservation nonprofit and land trust in the greater Chicago area.
Rethinking Corporate-Nonprofit partnerships: New ABM for Good study
As political and economic uncertainty weighs on business and social priorities, nonprofits and corporations are rethinking what types of partnership can be most effective.
Our Story
B2B marketing veterans Rob Leavitt and Keith Pranghofer founded ABM for Good in 2025, driven by the potential of applying strategic marketing expertise to accelerate positive social impact. Leveraging their backgrounds in business, nonprofits, consulting, and partnerships, they are mobilizing a network of experienced professionals to volunteer their Account-Based Marketing skills with nonprofit organizations in need.
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Marketing strategist, advisor, and educator working to mobilize ABM for a better tomorrow.
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People create lasting memories from their experiences. I pride myself on ensuring they are delighted by them.
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